Excellence : We strive for excellence in quality, and we continuously innovate, utilizing advanced technologies.

Teamwork : We insist on mutual respect, cooperation and mutual encouragement to achieve each individual's potential.

Integrity : We act with reliability, honesty and fairness.

Commitment : We are fully dedicated to delivering our objectives through the most efficient use of resources.

Sustainability : We are committed to safeguarding all stakeholders, including especially the health and safety of our employees, society as a whole and the environment.

Accountability : We are fully accountable for carrying out our responsibilities in accordance to the values and principles of R R Equicons